Advertising + Sponsorship Opportunities

Gain a greater market share and higher visibility in the care at home industry by advertising with the Alliance.

From traditional to digital, we have several advertising opportunities to help your company expand its reach and penetrate the market. Business Partner members receive the lowest pricing, 25% off all published rates. Not a Business Partner? Learn more about joining today!

Find out how your company can gain exposure to the top home care and hospice leaders across the country through some of the following advertising opportunities:

• Webinar Sponsorships (Business Partner Members Only)
• Alliance Daily (daily eNewsletter) – Monday – Thursday
• Alliance Weekly (Weekly eNewsletter) – Friday
• Home Care Insider (Monthly eNewsletter)
• myAlliance – Community
• Website Banner Ads – 30 days
• Podcast
• Ad Retargeting
• Conference Program Books Sponsorship (printed)

Provides the latest legislative, regulatory, and policy updates as well as updates on other key issues affecting care at home.
Alliance staff experts are regularly in touch with legislators on Capitol Hill and leaders at state affiliates to bring readers the most up-to-date news.

Subscribers: 5,000
Rates reflect a three-day run: Monday, Tuesday, and Thursday

The Alliance brings together care at home professionals and vendors at meetings and conferences held throughout the year. Multiple sponsorship opportunities exist at these meetings including general sessions, education tracks, meals, and receptions.

Webinar Sponsorship
We now have sponsorship opportunities for our webinars, this option is available only to our Business Partner members. Sponsor one, some, or all of them.

The Alliance offers specialized communication opportunities designed to reach specific groups within the home care industry. These targeted updates ensure your message
reaches the right audience, providing valuable insights, resources, and engagement opportunities for those most interested in your services. Through curated content and
strategic outreach, we help you connect with key stakeholders in a meaningful and impactful way.

As the leading national trade association for care at home
providers, the Alliance is a trusted resource for thousands of
industry leaders and professionals who visit our site daily for
essential tools and resources. Each month, our site receives
over 66,500 visitors and 54,000 unique visitors.

Advertising on the Alliance website gets your message to
our membership of over 10,000 plus home health, hospice,
home care and palliative care providers – consisting of over 1
million plus staff, care in the home leaders, and other
interested stakeholders, such as care in the home business
solution vendors and consulting firms.

My Alliance is a community platform where care at home
professionals can connect with peers and colleagues
across the country, sharing knowledge, experience, and
expertise. You will find:

• Special Interest Groups: Collaborate with professionals in specific areas of interest, including discipline-specific groups like nursing, social work, and chaplaincy
• Discussion Forums: Join conversations on clinical
  practices, regulatory updates, and more
• Resource Library: Explore articles, archived chat
  recordings, research papers, and best practice guides
• Webinars and Events: Stay informed about
  upcoming webinars and conferences
• Job Board: Discover career opportunities and post job openings. Visit our Career Center

Who Cares is the podcast dedicated to informing, inspiring, and empowering the care at home community. Hosted by the National Alliance for Care at Home, we bring expert insights, meaningful conversations, and advocacy for person-centered healthcare to the forefront. As the leading authority in home-based care, we invite dialogue and spark transformative discussions that shape the future of care across America. From hospice and home health to personal and palliative care, we explore the challenges, innovations, and human stories driving this essential industry.

Care at home will impact us all. Let’s shape the future together.

Member Ad Rate:
1-5 Episodes: $1,600/episode
6-10 Episodes: $1,475/episode

Non-member Ad Rate:
1-5 Episodes: $2,100/episode
6-10 Episodes: $1,975/episode

Who Cares is launching in Spring 2025. Streaming data will be available following release.

Scripts should be submitted to marketing@AllianceforCareatHome.org. Aim for a 30-second ad read, or approximately 75-85 words. Alliance podcast hosts will read and produce your script. Episodes will feature no more than two ads.

Retargeting uses cookies to track visitors on one site and reach
those same visitors with ads on other sites. With ad retargeting,
you can retarget visitors based on specific sections of the Alliance website, such as service lines or key content areas like
compliance, advocacy, and education. This ensures your message reaches a highly relevant audience, giving you the opportunity to engage potential clients long after their initial visit.

Guaranteed Reach: Ad retargeting guarantees sustained,
specific exposure to the exact audience you are trying to reach.
No more guessing whether your ads are reaching the right
people or if they’re being seen by potential customers.

Quantifiable ROI: Detailed analytics and reporting allow you to
track your ad campaign results in real-time, including the
impressions (number of times your ad has been seen), click-throughs (number of clicks on your ad), and the geographical
locations of where your ad has reached.

To protect your brand’s integrity, ads will only be displayed on
acceptable platforms, ensuring your message reaches the right audience in the most trusted and relevant spaces.

Ready to Advertise? Contact the Alliance team: Advertising@
allianceforcareathome.org.

THIS IS AN EXCLUSIVE OPPORTUNITY FOR BUSINESS PARTNER MEMBERS.
Alliance webinars are delivered by experts in the care at home community and provide timely information for C-Suite executives, directors, and administrators. The best part of sponsoring Alliance webinars is that registrants not only attend the live events but also gain unlimited access to the materials and recordings, ensuring your brand stays in front of your target audience for months.

Support Includes:

• Company name featured on webinar email promotion
• Company logo displayed on the webinar events page on Alliance website
• Company recognition on confirmation page, with hyperlink to your site
• Company logo featured on opening and closing slides
• Moderator mention during the webinar
• Access to registration list (including emails) after the webinar

Webinar Supporter Rates
Base: $2,000 Premium: $2,750 Non-Member: $3,500

Specifications
Company logo format: PNG, JPEG, or GIF (max 100KB)
Include a URL link to embed in the artwork to cadams@allianceforcareathome.org

Deadlines: Materials are due two weeks prior to the publication date. Currently, we only offer one sponsorship opportunity for each webinar. Upcoming webinars.