Advertising & Sponsorship Opportunities
Gain a greater market share and higher visibility in the care at home industry by advertising with the Alliance.
We have several advertising opportunities to help your company expand its reach and penetrate the market. Business Partner members receive a discount on all advertising. Not a Business Partner? Learn more about joining today!
Find out how your company can gain exposure to the top care at home leaders across the country through some of the following advertising opportunities:
- Alliance Weekly (Weekly e-newsletter)
- Home Care Insider and Medicaid Monthly (Monthly e-newsletters)
- Website Banner Ads
- Webinar Support
- Ad Retargeting
- Who Cares Podcast Script Read
Ready to Advertise? Contact the Alliance team: Advertising@allianceforcareathome.org.
Alliance Weekly
Providing comprehensive news and updates across all service lines within the Alliance community, this weekly communication covers key topics such as legislative and regulatory updates, membership benefits, professional development opportunities, and innovative ways to connect and network with other care at home professionals.
Subscribers: ~ 15,000
Publication Date: Thursday
Audience:
Service Lines:
- Primary: Home Health and Hospice Provider Members
- Secondary: Home Care, Palliative Care and Medicaid HCBS Provider Members;
Roles
- Primary: Operational and Clinical Leaders; Regulatory and Compliance Leaders; Administrators and CEOs, Business Development and Sales Leaders, Case Managers and Nurse Leaders,
- Secondary: Social and Spiritual Support; Veterans Services, Volunteer Management; State Leaders, Business Partners
| Member | Non-Member | |
|---|---|---|
| Primary Position: 630 x 100 pixels | $2,250/ week | $2,800/ week |
| Secondary Position: 630 x 100 pixels | $1,375/ week | $1,700/ week |
| Tertiary Position: 208 x 229 pixels (Right-Hand Side) | $675/ week | $900/ week |
Deadline: Ads are due the Thursday before the scheduled run week.
Specification: PNG, JPEG, or GIF format (72 dpi, max 100K)
- Animated files are not accepted
- Provide a URL to be embedded in the digital
advertisement
Home Care Insider
A monthly publication covering key developments across the home care landscape, including legislative and regulatory updates, industry trends, and operational insights for providers. This publication offers a focused view of the issues influencing home care providers and the evolving landscape in which they operate.
Circulation: ~ 1,400
Audience: Members representing private duty home care providers
| Member | Non-Member | |
|---|---|---|
| Primary Position: 630 x 100 pixels | $250/week | $325/week |
| Secondary Position: 208 x 229 pixels (Right- Hand Side) | $185/week | $250/week |
Deadline: Ads are due during the final week of the month prior to the run month.
Specifications
- PNG, JPEG, or GIF format (72 dpi, max 100K)
- Animated files are not accepted
- Provide a URL to be embedded in the digital advertisement
Medicaid Monthly
A monthly publication covering important federal Medicaid actions that impact home health, hospice, and home and community-based service providers. This publication serves as a dependable source of information for professionals working across the Medicaid service line.
Circulation: ~ 1,400
Audience: Members representing Medicaid home and community-based services providers.
| Member | Non-Member | |
|---|---|---|
| Primary Position: 630 x 100 pixels | $250/week | $325/week |
| Secondary Position: 208 x 229 pixels (Right-Hand Side) | $185/week | $250/week |
Deadline: Ads are due during the final week of the month prior to the run month.
Specifications:
- PNG, JPEG, or GIF format (72 dpi, max 100K)
- Animated files are not accepted
- Provide a URL to be embedded in the digital advertisement
Website Banner Ads
The Alliance is a trusted resource for thousands of industry leaders and professionals who visit our site daily for essential tools and resources. Each month, our site receives over 90k visitors and over 220,000 views.
Advertising on the Alliance website gets your message in front of our members and site visitors through strategically placed banner ads that rotate with no more than two advertisers per placement each month, ensuring visibility and a clean user experience. Ads run for the full month, starting on the first day of a month.
| Member | Non-Member | |
|---|---|---|
| Leaderboard: 1350 x 100 pixels Placement: Landing pages for all items in the website navigation menu | $1,000/ month | $1,300/ month |
| Right-Hand Skyscraper: 240 x 600 pixels Placement: Alliance e-newsletters, alerts, and updates housed on the website | $825/ month | $1,100/ month |
| Medium Rectangle: 450 x 275 pixels Placement: Landing pages for drop-down items in the website navigation menu | $505/ month | $675/ month |
| Small Rectangle: 250 x 200 pixels Placement: Resource listing grids | $390/ month | $525/ month |
Deadline: Ads are due on the 15th of the month preceding the run month
Specifications
- Formats: High-Resolution PNG (150 or 300 dpi, RGB)
- Duration: 15 seconds or less
- Looping: Possible, but the animation must stop after 15 seconds
- Speed: Slower than 5 frames per second
- Size: 150 KB or smaller
Webinar Support
Alliance webinars are delivered by experts in the care at home community and provide timely information for C-Suite executives, directors, and administrators. The best part of sponsoring Alliance webinars is that registrants not only attend the live event, but they also gain unlimited access to materials and recordings, ensuring your brand stays in front of your target audience for months.
Support Includes:
Base
- Company name featured on webinar email promotion
- Company logo displayed on the webinar events page on Alliance website
- Company recognition on confirmation page, with hyperlink to your site
- Company logo featured on opening slides only
Premium
Includes everything in the Base package, plus:
- Company logo featured on both opening and closing slides
- Moderator mention during the webinar
- Access to registration list (including emails) after the webinar
Webinar Supporter Rates
Member Base: $2,000 | Member Premium: $2,750
Non-Member Base: $2,750 | Non-Member Premium: $3,500
Specifications
Company logo format: PNG, JPEG, or GIF (max 100KB) Include a URL link to embed in the artwork
Deadlines: Materials are due two weeks prior to the publication date. Currently, we only offer one sponsorship opportunity for each webinar. Upcoming webinars.
Ad Retargeting
Retargeting uses cookies to track visitors on one site and reach those same visitors with ads on other sites. With ad retargeting, you can retarget visitors based on specific sections of the Alliance website, such as service lines or key content areas like compliance, advocacy, news, or education. This ensures your message reaches a highly relevant audience, giving you the opportunity to engage potential clients long after their initial visit.
Guaranteed Reach: Ad retargeting guarantees sustained,
specific exposure to the exact audience you are trying to reach. No more guessing whether your ads are reaching the right people or if they’re being seen by potential customers.
Quantifiable ROI: Detailed analytics and reporting allow you to track your ad campaign results in real-time, including the impressions (number of times your ad has been seen), click-throughs (number of clicks on your ad), and the geographical locations of where your ad has reached.
To protect your brand’s integrity, ads will only be displayed on acceptable platforms, ensuring your message reaches the right audience in the most trusted and relevant spaces.
| Package | Duration | # of Impressions | Price |
|---|---|---|---|
| Ultimate Impression | 6 Months | 150,000 | Member: $4,500 Non-Member: $5,995 |
| Premium Impression | 3 Months | 70,000 | Member: $3,370 Non-Member: $4,495 |
| First Impression | 1 Months | 35,000 | Member: $1,870 Non-Member: $2,495 |
Ad Sizes and Specs
Please use the exact dimensions shown below when preparing your ad (provide ad in 3 dimensions). Ads should be in JPG and GIF format.
- 728 x 90 pixels
- 300 x 250 pixels
- 160 x 600 pixels
Alliance Podcast Ads
Who Cares is the podcast dedicated to informing, inspiring, and empowering the care at home community. We bring expert insights, meaningful conversations, and advocacy for person-centered healthcare to the forefront. As the leading authority in home-based care, we invite dialogue and spark transformative discussions that shape the future of care across America. From hospice and home health to personal and palliative care, we explore the challenges, innovations, and human stories driving this essential industry.
Care at home will impact us all. Let’s shape the future together.
Who Cares is available on YouTube, Spotify, and Apple Podcasts. Listeners can also keep up with the latest by following along on the Alliance’s LinkedIn and other social channels. Episodes are released in full video and audio-only versions and premier biweekly on Tuesdays.
MEMBER AD RATE:
- 1-5 Episodes: $1,600/episode
- 6-10 Episodes: $1,475/episode
NON-MEMBER AD RATE:
- 1-5 Episodes: $2,100/episode
- 6-10 Episodes: $1,975/episode
In its first six months, the Who Cares podcast has seen strong organic growth across platforms, with YouTube bringing the widest reach:
- Over 34k impressions
- 3.8k monthly audience members
- 92% increase in views month over month since launch
- High direct referral traffic, meaning Alliance leaders
are engaged and clicking through to learn more
Scripts should be submitted to marketing@AllianceforCareatHome.org. Aim for a 30-second ad read, or approximately 75-85 words. Alliance podcast hosts will read and produce your script. Once advertisements are
confirmed, our team will work with you to schedule
production and determine the airing date.
For more information about advertising opportunities, contact advertising@
AllianceforCareatHome.org.