Description
Most organizations build growth strategy on assumptions about how families choose care. This session replaces assumptions with data. RaisedCare and the USC Leonard Davis School of Gerontology surveyed 589 families with direct home care experience and found a consistent gap between what providers think families want and what families do. Leaders learn where families form trust, where providers lose them silently, and which fixes move the needle fastest.
Learning Outcomes
- Rank the sources families trust most and least when choosing care, and reallocate marketing investment toward the highest-trust channels in their own organization.
- Audit their digital presence against the criteria families use to eliminate providers, and revise their intake response standard to meet the documented 12-hour expectation.
Faculty
Michael Theodore
Mike Theodore is the founder of RaisedCare, a growth strategy consultancy for senior care operators. He spent five years working inside a family-owned home care agency, where he saw firsthand how owners get stuck — not from lack of effort, but from lack of a clear plan. That experience, combined with his background leading global demand generation for an international company and work at two marketing strategy agencies, shapes how RaisedCare approaches growth: strategically, not tactically. RaisedCare works with home care agencies, senior living communities, and CCRCs to improve qualified demand, conversion, and referral trust — without long-term agency contracts or cookie-cutter marketing campaigns.
Aaron Hagedorn, PhD
Aaron trained home health aides during the Obama era Recovery Act funding cycle to get people back to work, and has worked in research and teaching in Gerontology and long term care since the late 1990s. USC, Instructional Associate Professor of Gerontology Education PhD, Gerontology, University of Southern California, Los Angeles, 2008 MHA/MSG, Health Administration and Gerontology, University of Southern California, 2003 BS, Gerontology, University of Southern California, Los Angeles, 1999.
Price
- Alliance Members: FREE
- Non-Members: $70
All listed times are for the Eastern Time Zone-